Algolia acquires MorphL to turbocharge ‘search-as-a-service’ platform with AI


Algolia, the so-called “search-as-a-service” platform, has acquired Romanian AI and machine studying (ML) startup MorphL. Phrases of the deal weren’t disclosed.

Based out of San Francisco in 2012, Algolia — which counts Salesforce and Accel amongst its traders — supplies the engine and instruments for companies to construct Google-like indexing and search smarts into their very own platforms utilizing easy-to-integrate APIs. Algolia counts quite a few excessive profile clients, together with Twitch, Stripe, Slack, and Intuit.

MorphL, which was based in 2018, focuses on predicting buyer habits on ecommerce websites, providing numerous ML fashions to energy personalised suggestions, associated merchandise, and extra.

Above: Synonyms instance from Algolia

Whereas Algolia already packed some AI-powered instruments, equivalent to pure language understanding and dynamic synonym options, the corporate will now be capable to bundle MorphL’s suggestions and consumer habits fashions to assist companies “drive conversion and personalization,” in accordance with a press launch.

In different phrases, Algolia is now higher positioned to assist enterprises predict customers’ intent and serve higher suggestions, with out having to develop their very own inside AI and ML fashions.


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