Sample Page Title

Must read

Gap (GPS) announced Friday that the tieup, branded as “Yeezy Gap Engineered By Balenciaga,” pairs Ye’s creative vision with Balenciaga’s creative director, Demna Gvasalia. Gvasalia is the 40-year-old Georgian designer who has been designing ready-to-wear clothing for Balenciaga for six years.

The retailer didn’t offer details on the designs, prices, or launch dates of products under the new brand, other than to say that items will launch globally in 2022 alongside Yeezy Gap releases.

Gvasalia and Ye most recently partnered in 2021 for the release of Ye’s new album “Donda,” for which he enlisted Gvasalia as creative director for the event, according to a report.
A jacket from the Yeezy Gap collection.
Gap first announced its 10-year deal with Ye for the Yeezy Gap brand in June 2020. The first piece from Yeezy Gap was a $200 jacket, which sold out instantly online when it launched last fall. A handful of subsequent launches from the brand, including more jackets and hoodies, also sold out instantly.

Gap CEO Sonia Syngal said in the company’s most recent call with analysts that the Yeezy Gap Hoodie delivered the most sales of a single item in one day in history.

“With over 70% of the Yeezy Gap customers shopping with us for the first time, this partnership is unlocking the power of a new audience for Gap, Gen Z plus Gen X men from diverse background,” she said.

–CNN’s Fiona Sinclair contributed to this story.

Source link

Trendy Voice

It’s nice to meet you.

Sign up to receive awesome content in your inbox, every week.

We don’t spam! Read our privacy policy for more info.

- Advertisement -spot_img

More articles


Please enter your comment!
Please enter your name here

- Advertisement -spot_img

Latest article