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© Reuters. FILE PHOTO: Traffic lights illuminate a Starbucks sign up Philadelphia, Pennsylvania U.S., May 29, 2018. REUTERS/Mark Makela


By Jonathan Stempel

(Reuters) – Starbucks Corp (NASDAQ:) has utilized with the U.S. trademark workplace for the correct to make use of its title on a sports activities stadium or coaching facility.

In a June 2 software, the espresso chain sought approval to make use of its title in “providing stadium and training facilities for sports and entertainment activities” and “promoting business, sports and entertainment events of others.”

Approval might allow Seattle-based Starbucks to hitch corporations corresponding to AT&T (NYSE:), Bank of America (NYSE:), Canadian Tire, FedEx (NYSE:), Oracle (NYSE:), PPG Paints, Target (NYSE:), Toyota and United Airlines whose names already adorn skilled stadiums and arenas.

Starbucks declined to remark.

Naming rights agreements typically run for many years and might value a number of or tens of hundreds of thousands of {dollars} yearly.

Amazon.com Inc (NASDAQ:) took a special path from most company sponsors when it named an enviornment in downtown Seattle the Climate Pledge Arena. That constructing will home the Seattle Kraken enlargement crew within the National Hockey League, and the Seattle Storm of the Women’s National Basketball Association.

The U.S. Patent and Trademark Office plans by early September to assign a lawyer to evaluation Starbucks’ software.

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